My portfolio.
This portfolio presents a selection of content and copywriting samples created for real-world marketing scenarios, including website content, blog articles, email campaigns, advertorials, and social media copy.
The examples demonstrate my ability to shape clear messaging, maintain a consistent brand voice, and adapt tone across different platforms and audiences.
For additional examples of long-form brand storytelling and audience engagement, including LinkedIn content, you can also visit my LinkedIn profile.
Note: As most of my recent client work is delivered in Croatian, some samples are spec pieces created from simulated briefs to demonstrate my English writing, tone adaptation, and channel fit.
SEO Blog post.
The client wanted the following key words included and highlighted in the blog post, without any pictures:
• International Travel • Moving abroad • Migration • International removals • Living overseas
Read the article to see how were the client's needs implemented.
02
Marketing email for client's subscriber list.
My assignment was to write a marketing email inviting the client’s subscriber list to an event, using the banner technique.
The aim of the event was to share insight and ideas about reducing the subscriber’s carbon footprint in the workplace. It will consist of expert talks, Q&A sessions and round table discussions.
Attendees were invited from offices, shops, schools and factories.
03
Charity advertorial.
The project included writing an advertorial to raise funds for a charity called: Save the Children.
It had to be written in 200 words and had to include the following: a headline, subhead, body copy and a CTA.
04
Social media copy.
The company Innocent Drinks was launching a new smoothie and wanted some social media copy.
It had to be written for their Facebook and X accounts with highlighted key words.
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This website was originally created in Croatian. Some elements may remain untranslated.